Grow Without Risk: Compliant Contact List Building & Scalable Email and SMS Marketing

A contact list you can’t prove consent for is a liability, not an asset, and even a compliant list only pays off if you know how to turn it into sales. In this session, Sahil Bhandula, Team Leader and Senior Lawyer at Lawpath, covers the legal side: what consent actually looks like under the Spam Act, how privacy obligations apply to your marketing data, and the rules every commercial email and SMS must follow. Jess Lenton, Senior Field Marketing Manager for APAC at Constant Contact, then shows how to put that list to work, from email and SMS campaigns and nurture automation to converting leads and keeping customers coming back.

26th August, 2026, 12:00 PM AEDT

RSVP now

In this session, Sahil and Jess will cover:

  • Express vs implied consent: What counts as consent under the Spam Act, and why dormant contacts and bought or scraped lists usually don’t qualify.
  • Privacy and your marketing data: How the Privacy Act applies to the contact data you collect, and what your privacy policy needs to say about direct marketing.
  • Compliant email and SMS: The consent, identification and unsubscribe rules every commercial message needs, and how to meet them in a short text.
  • Email and SMS that convert: How to plan campaigns across both channels and use nurture automation to move new leads towards a first purchase.
  • Retaining the customers you win: The automated journeys and messaging that keep existing customers engaged and buying again.
 

Why Attend?

In this session, we piece the legal and marketing perspectives together, so you can grow your list and your revenue on a foundation that holds up.

Know who you can market to

Sort your existing list into contacts you can safely email and contacts who need a fresh opt-in.

Get consent and privacy right

Sahil covers the Spam Act and Privacy Act rules that apply to your list, so every sign-up and send stands up to scrutiny.

Turn your list into revenue

Jess shows how nurture automation and well-timed email and SMS campaigns convert leads and bring customers back.

Ask your questions live

Bring your list, your sign-up forms and your campaign plans, and get answers from a lawyer and a marketing expert.

 

Limited seats available, register today!

 

 

 

Note for accountants and lawyers: this session isn't CPD accredited and doesn't count towards your annual points or units.

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